Called
I call two countries Home. The USA and Uganda. I have blood family and roots here, I have chosen family a call to answer there.
My family in Uganda hasn’t just welcomed me into it. I haven’t been allowed, nor have I been invited. I have been chosen - by something much greater than any of us - to Mother. Please don’t think I believe what I am doing makes me special. I am simply answering the call. That I have been summoned is what is special.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do. Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.